55% use history before paying
“It’s convenient when I can copy details from invoices or contracts instead of looking them up again.”
B2B Payments
Redesigning payments in Alfa Business Mobile for small and medium businesses. The goal was to make business payments easier to complete, with less manual entry and clearer next steps.
- Role
- Senior Product Designer
- Team
- iOS Dev, Android Dev, System analyst, QA engineer, Backend Dev
- Responsibilities
- Research, UX/UI design, facilitation, data analysis, and UX interviews.
Research
I ran several rounds of competitive research to understand the regulatory landscape, see how other teams solve similar user needs, and identify patterns worth bringing into Alfa Business Mobile. The detailed audit is available in the full case study.
I also mapped the existing payment journeys using product analytics, data from the data analyst, and user feedback collected through support. This made it possible to see the main paths, identify missing steps, and highlight where the experience was breaking down.
Competitive audit
I analysed four market leaders besides Alfa-Bank, mapping their payment flows, the fields they use, and the sequence in which users complete them. I documented the comparison in a matrix to identify common patterns, gaps, and the ways Alfa-Bank’s flow differs from the competition.
Flow & friction points
I mapped the current journeys to understand how users interact with the app today and where they encounter friction. The ❌ marks paths that do not exist in the current product and therefore cannot be completed today. Based on this map, I proposed alternative flows that would help users reach their goals faster and translated them into a redesigned payment experience.
70% of transfers to individuals are self-transfers
“I make a transfer between my own accounts to then make another transfer.”
60% check their balance after a transfer
Users return to their accounts to confirm the result.
Solution
01
Reuse a recent recipient
Show recent business partners when the field is selected.
02
Payment to a company
A full company payment form with all payer, recipient and payment details.
03
Final screen
Added the information users needed after completing a payment and moved the next action to the final screen.
Impact
We ran an A/B test with one control C version for six months to reach 92% statistical significance. The test continued until all variants reached the required sample size.
successfully completed payments after the redesign.
of successful payment users used a template three months after launch.
template payments per active template user.